We created a new business model and brand called, “Buns Hawaii.” Foodservice offerings are centered on simple-to-make sandwiches (“Buns” or sliders) that low-skilled labor can plate. Meanwhile, brand merchandise playing on the classic “I [Heart] NY” t-shirts, “I [Heart] Buns… Hawai’i” become the real revenue center for the business as merchandise markups are 5X that of foodservice. A Buns lifestyle brand of products is in development featuring beach towels, sport towels, hats, booty shorts, stickers and t-shirts featuring bun puns. Merch is sold online, at food fairs and at the kiosk. Services provided include:
- ✓ New Brand (name, logo, URL).
- ✓ Environmental Graphics Design (kiosk).
- ✓ Website Design & Development (BunsHawaii.com).
- ✓ Merchandise Design (beach towels, sport towels, hats, booty shorts, stickers and t-shirts)