Waikiki Trolley

May 28, 2023 | Case Study


Enoa Corps’ fleet of Waikiki Trolley cars was in need of a brand refresh. At the time, their vehicles were rust red, reflecting their thinking that they needed to be similar to San Francisco’s cable car system colors.


Upon riding a trolley, we realized that the Trolley’s unique side-facing seating made the experience fun beyond mere transportation. We therefore created a new slogan of, “The fun way to see Hawai’i” and branded accordingly. New vehicle wraps, uniforms and Map Guides centered on the base color of orange as a fun color, and one that would stand out against the complimentary colors of aqua and mauka green. A new logo was also created in purple, another compliment to orange, thereby enhancing the color depth of the brand.

The entire fleet of trolley cars and double decker buses were wrapped in the brand system. The fleet system included advertising reserves framed by a brand proscenium to keep advertising clean while also preserving the brand identity of the Trolley system. Services provided include:

  • ✓ New Logo.
  • ✓ New Slogan.
  • ✓ Fleet wrap design.
  • ✓ Uniform design.
  • ✓ Map Guide, Ads & other print design.
  • ✓ Website revamp.